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OPPORTUNITY
A non-profit organization empowering young women through financial literacy needed slick branding that would attract the coolest women in finance to join their mission, while appealing to their target Gen-Z and Gen-Alpha demographics. So, how do you make finance look cool and fun to young girls?
TOST's SOLUTION
We knew traditional, snoozy finance branding wasn't going to cut it. We asked ourselves, what would our inner tumblr girl boss do? The answer was a yummy, lick-the-page color palette and gradients, with bold, of-the-moment typography and a logo that cool girls would rock with pride.
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