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Challenge
Betsey Johnson is an iconic American brand and fashion designer powerhouse (gal goals). The brand wanted help with creating animated and still social stories at a daily volume. The brand also changes her brand identity guidelines seasonally, so sticking to the seasonal brand identity was imperative.
SOLUTION
TOST produced bold and compelling stories for Instagram and Facebook - consistently in-line within ever-changing brand guidelines. By seamlessly integrating with Betsey Johnson's existing creative framework, we were able to effectively alleviate strain on the client's busy design team during high-volume seasons.
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