UOMA BEAUTY
Product Photoshoot | Populated Web content for launch | Retouching Social Media Launch Strategy & Management | Email Design
Established Brand Tone of Voice | Copywriting
CHALLENGE
Vibrant trailblazer, UOMA Beauty, needed to make a big launch splash with limited creative assets. With UOMA positioned as a unique beauty brand that speaks directly to Black millennials, we knew growth was essential. The UOMA account had 1,126 followers when TOST signed on.
SOLUTION
Keeping in mind the African-American beauty market is historically overlooked by cosmetic brands, we wanted the UOMA Beauty launch to be a revolutionary moment filled with pride & celebration. Inclusive & cheeky messaging resonated with their customer base, sparking conversations across social media platforms. We spoke directly to the demographic with a fun, bold, dynamic brand voice and content that celebrates the rich cultural heritage of the founder's roots in Nigeria.
