OPPORTUNITY
Vibrant trailblazer, UOMA Beauty, needed to make a big launch splash with limited creative assets. With UOMA positioned as a unique beauty brand that speaks directly to Black millennials, we knew growth was essential. The UOMA account had 1,126 followers when TOST signed on.
TOST's SOLUTION
Keeping in mind the African-American beauty market is historically overlooked by cosmetic brands, we wanted the UOMA Beauty launch to be a revolutionary moment filled with pride & celebration. Inclusive & cheeky messaging resonated with their customer base, sparking conversations across social media platforms. We spoke directly to the demographic with a fun, bold, dynamic brand voice and content that celebrates the rich cultural heritage of the founder's roots in Nigeria.
THE NUMBERS
+1160%
TOTAL INSTAGRAM ENGAGEMENT GROWTH
