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OPPORTUNITY
Hip-Kid is a successful New York-based brick-and-mortar children's store with a heartfelt mission rooted in ethical consumption and giving back to the community. For the launch of their new e-commerce site, they needed a thoughtful update to their branding, and a visual language that translates their real-world values to the digital world.
TOST's SOLUTION
TOST's rebrand package provided a carefully-considered, modern update to their existing branding including a bright new color palette, fresh logo and brand motifs, and brand bio that speak to the heart of Hip-Kid's mission. To sweeten the deal, a full web mock-up was provided, giving the client a fool-proof visual blueprint for e-comm success.
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